An initiative of Coventry University & Contact Base supported by British Academy.

About HIPAMSIndia

HIPAMS aims to investigate how developing ‘heritage-sensitive’ IP protection strategies can give communities greater control over the commercialization of their heritage while contributing to its safeguarding and on-going viability.

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December

Pingla

The team walked around the Patachitra artists’ village,

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December

Rairangpur

Around 30 rural artists both senior gurus and junior artists from the

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December

Raghurajpur

The team reached the heritage village in the morning and walked around

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Research Outputs

Strategies

Policy Briefs

Contains the existing IP rights and recommends policy frameworks.

Strategies

Case Studies

Explores heritage practices and IP rights in India and across the world.

Strategies

Journals

Contains articles on heritage, IP Rights, marketing strategies and other topics.

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Strategies

Reports

Reports related to the project will be published from time to time.

Strategies

Strategies

Effective marketing strategies and IP protection as research outputs.

Strategies

Toolkits

Contain methods and good practices that can be replicated in different contexts.

Strategies

Digital Stories

Contains audio-visual stories of the communities & their heritage practices.

Blogs

Team

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2020.