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New Chau Production

A new Chau dance production titled “Mukosh Khola Mukh” or Faces behind the Masks was developed in July with guidance of theatre expert Sidhartha Chakraborty. The production development began at Nimdih then shifted to Balarampur Resource Centre with the Chau artists in a workshop format from 9 July to 22 July.

Thirteen Chau artists had participated in the production process. The workshop involved exercise, music and song practise, production objective sharing, production...

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International Webinar on Traditional Art in Contemporary Times

Banglanatak dot com in collaboration with British Council hosted an international webinar titled “Traditional Art in Contemporary Times” on 4th September. This international transcontinental webinar aspired to look at how traditional art is ever evolving and also explore how the COVID-19 pandemic is affecting living heritage worldwide. The theme of the webinar was the contribution of intangible cultural heritage on creative economy and stakeholder roles and relationships in...

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Digital Storytelling for heritage promotion

January 2020

Digital storytelling is a relatively new term which describes the  practice of everyday people who use digital tools to tell their ‘story’. Digital stories often present in compelling and emotionally engaging formats, and can be interactive. The most important characteristics of a digital story are that it no longer conforms to the traditional conventions of storytelling because it is capable of combining still imagery, moving imagery, sound, and text, as well as  contain...

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February 2020

Packaging is the perfect vehicle for strengthening a brand’s identity. By using packaging to tell a story, brands aim to create an association that is relevant while capturing their heritage, however old or young that may be. Similarly in the case of Patachitra and Chau Mask the brand building with packaging as one of the many tools is what we undertook.

Eco-friendly packaging was developed for different products like sarees, t-shirts coasters, kettles with Patachitra motif. The...

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This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.