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Faces Behind the Masks: Chau Production on Recognition of Artists

New Chau production on recognition of Chau dancers who remain unknow behind masks.

Chau dancers have always faced the problem of recognition and attribution. We enjoy the Chau performances but seldom acknowledge the person, the performer behind the elaborate mask who gives life to the character he plays. Moreover, Chau dance is predominantly practiced by the male members of the community and women have only very recently started taking part in Chau performances that too after...

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International Webinar on Traditional Art in Contemporary Times

A webinar on contribution of ICH on creative economy and stakeholders roles.

Banglanatak dot com in collaboration with British Council hosted an international webinar titled “Traditional Art in Contemporary Times” on 4th September, 2020. This international transcontinental webinar aspired to look at how traditional art is ever evolving and also explore how the COVID-19 pandemic is affecting living heritage worldwide. The theme of the webinar was the contribution of...

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Digital Storytelling for heritage promotion

January 2020

Digital storytelling is a relatively new term which describes the  practice of everyday people who use digital tools to tell their ‘story’. Digital stories often present in compelling and emotionally engaging formats, and can be interactive. The most important characteristics of a digital story are that it no longer conforms to the traditional conventions of storytelling because it is capable of combining still imagery, moving imagery, sound, and text, as well as  contain...

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February 2020

Packaging is the perfect vehicle for strengthening a brand’s identity. By using packaging to tell a story, brands aim to create an association that is relevant while capturing their heritage, however old or young that may be. Similarly in the case of Patachitra and Chau Mask the brand building with packaging as one of the many tools is what we undertook.

Eco-friendly packaging was developed for different products like sarees, t-shirts coasters, kettles with Patachitra motif. The...

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This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.