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Online webinar on Promoting Heritage Products and Cultural Tourism

Explore the role of geographical indications in promoting heritage products.

This webinar will explore  how geographical indications can play an important role in promoting heritage products that are linked to specific places, and thereby also promote cultural tourism. This can also contribute to sustainable development and heritage safeguarding in local communities. The panel will include case studies from both the HIPAMS project in India and...

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Online webinar on IP, ICH and Sustainable Development

Know about the HIPAMS Toolkit on planning for sustainable development through ICH.

The panel of this webinar will delve into the tensions and debates about legalities concerning heritage protection, the gaps in economic issues and the impact of commercialization in the heritage field, and the implications of this for communities seeking to benefit economically from their ICH.  A toolkit has been developed as part of the...

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Online symposium on Community Heritage, Marketing and IP protection

Understand the heritage-sensitive IP and marketing approaches for traditional artists.

We are organising an online symposium with media, cultural studies, design, marketing, business  and law schools on community heritage, marketing and IP protection on February 1, 2021 between 3 pm to 5 pm.
The aim is to develop greater sensitivity to protection of IP rights of the traditional artists in contemporary creative outputs produced as collaborative efforts of both the urban...

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Roundtable on Ethical Approaches for Working with Traditional artists

Artists, entrepreneurs & stakeholders discussed the ethical ways of working with ICH communities.

A discussion on working together for the sustainability of intangible cultural heritage through an exploration of the symbiotic relationship between traditional communities and creative industry stakeholders was held on 6th Oct, 2020. The online discussion was joined by stakeholders like publications, galleries, art houses, film makers, festival organizers, cultural spaces,...

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Workshop on a Toolkit for Heritage-Sensitive Commercialization

Online workshop for sharing a toolkit with experts and NGOs working with ICH  communities.

Currently, the ICH communities all over the world face many challenges like over-commercialization, the violation of the intellectual property rights of traditional artists, misappropriation of ICH etc. However, there is lack of practical guidance on how to address these issues, think about the relationship between ICH and the market, and what practical steps communities and other stakeholders...

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This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.