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Workshop with Patachitra artists, Pingla, Paschim Medinipur

September 2019

At the beginning, the group of artists were briefed about the purpose of the workshop. The artists shared different kind of issues they face at present like - lack of acknowledgement by the photographers, videographers and other people like researchers who take photographs and publish in various platforms including social media. Artists were made aware by the HIPAMS team about the necessity of formal agreement. The importance of collective market to protect rights as well as to promote the art forms was discussed in detail. From the marketing perspective, it was discussed that how a digital story can play significant role to expand the market of the art form. Artists made small groups and came up with interesting stories with which they would plan to develop digital stories. Finally the need of attractive and eco-friendly packaging was discussed to add value of the traditional scrolls and products.

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Artist sharing their experience

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Discussion on collective marketing

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Explaining the intellectual property and heritage

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2020.