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Online webinar on Promoting Heritage Products and Cultural Tourism

Explore the role of geographical indications in promoting heritage products. This webinar will explore  how geographical indications can play an important role in promoting heritage products that are linked to specific places, and thereby also promote cultural tourism. This can also contribute to sustainable development and heritage safeguarding in local communities. The panel will include case studies from both the HIPAMS project in India and a related EU-funded Alpfoodway Project in the Alpine region of Europe. The Alpfoodway case studies presented in the webinar will cover the promotion of traditional foods using geographical indications such as Bitto and Route des Fromages de Savoie as part of broader intellectual property protection, marketing and tourism strategies. The HIPAMS cases will cover the registration and use of geographical indications by two artist communities for traditional handicrafts Bengal Patachitra Pingla and Chau Masks of Charida. The webinar will also delve into matters like commercialization of craft products, promotion of GI and cultural tourism in South Asia along with the role of social media influencers in the promotion of the same. The speakers are Stéphane Passeri, an expert on GI and International Consultant and Team Leader at the United Nations Food and Agriculture Organization’s Regional Office for Asia and the Pacific, Dr. Benedetta Ubertazzi, Faculty of law and IP lawyer and member of Alpfoodway project, Dr. Diego Rinallo, Associate Professor of Marketing & Consumer Culture in KEDGE Business School and member of Alpfoodway project, Mr. Chinnaraja G Naidu, Deputy Registrar of GI in India, Ananya Bhattacharya, Director of banglanatak dot com, Roshni Sen and Paushali Majumdar, social media influencers and founders of the social media page 84 Bongully  and Dr. Joseph Lo, curator for Centre for Folklife and Cultural Heritage, Smithsonian Institution. Please click here to register in advance for the webinar. After registering, you will receive a confirmation email containing information about joining the webinar. The webinar will begin with an introductory session by Dr. Harriet Deacon. After that, Stéphane Passeri will speak on how GI can be used as a tool to valorize origin-linked crfat products. Next, Dr. Diego Rinallo and Dr. Benedetta Ubertazzi will share their experiences on how GI helped in promoting heritage safeguarding, tourism, and sustainability in the Alps. Then, Chinnaraja G. Naidu will speak on scenario of GIs in India. After the break, Ananya Bhattacharya will speak on promotion of ICH in West Bengal using GIs. Then social media influencers will share their experiences of promoting heritage products on social media platform. Next, Dr. Joseph Lo share experience of promotion and brand development of crafts. The session will end with concluding comments by Dr. Harriet Deacon.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.