CASE STUDIES

Case Study of Historical Rebel Cheese

The case of Bitto highlights that geographical indications – which are intellectual property rights intended to favour heritage product producers, can sometimes generate inequalities and exclusions. It also shows how mediatised conflict and alternative commercialisation networks can successfully add value to heritage products and contribute to their safeguarding.

Route of Savoyard Cheeses

This case study shows how the Route promotes experientially Savoyard cheeses and their cultural heritage, in a more immersive and persuasive manner than through advertising on traditional and social media.

Rye Bread in the Canton of Valais

This case of rye bread in the Canton of Valais contributes to a better understanding of how food heritage can be valorised through geographical indications that can coexist peacefully with alternative promotional networks.

Partnership between Slow Food / Coop Switzerland

This case study shows how the two organisations established a long-term agreement to promote Swiss food culture and sustainable consumption.

Association of Traditional Cheeses of the Savoyard Alps

AFTALP is a collective that fosters the engagement of different local actors and communities and encourages a collective marketing approach that helps to preserve and safeguard the traditional Savoyard cheese heritage.

Walnut Oil in Aosta Valley

This case study highlights that food heritage is traditional, contemporary and alive, and that product and process innovations in response to evolving needs are compatible with its safeguard. Different production processes rooted in traditional heritage can coexist in the same area.



This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.