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This section contains the existing intellectual property rights relevant to the ICHs in India and recommends policy frameworks to ensure the rights of tradition bearers during the course of research.


Case studies explore the heritage practices of rural artists’ communities and scope of applying intellectual property rights over their products or performances in India in context of global scenario.


This section contains articles written by different team members on heritage, IP rights, marketing strategies, social media and other topics related to the research are published.

Theatre – Audience Development through Dialogue by Sidhartha Chakraborty.


Reports related to the project will be published from time to time.


Ways for marketing and social media strategies to take the product to the market and protect the rights and authenticity of the tradition are discussed in different strategy documents.


Toolkits contain methods and good practices that can be replicated in different contexts.


Contains audio-visual stories of the communities & their heritage practices.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2020.