The toolkit focuses on heritage safeguarding and sustainable development. This toolkit aims to help communities who want to promote their heritage products and services in the market. It will be most helpful to those who have already entered the market and wish to refine their approach. It offers some ideas that can be used to maximize benefits and mitigate risks, for example around over commercialization.

Read HIPAMS Toolkit Part I – Introducing the Toolkit here
Read HIPAMS Toolkit Part II – ICH and Sustainable Development here
Read HIPAMS Toolkit Part III – Developing the HIPAMS here
Read HIPAMS Toolkit Part IV – Resources here
Read HIPAMS Toolkit Part V – Heritage-sensitive Storytelling here

We shared the Toolkit with the organizations working with the ICH communities in India and other countries through an online workshop. Watch the selected part of that workshop here.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.