International and bilateral donors can play important role in sustaining the creative industries.

Digital stories are excellent vehicles for promotion. Take a look to the digital stories on Patachitra, Baul Fakiri music and Chau dance and mask.Toolkit is one of the major outputs of HIPAMS project. It helps the donors to understand the key processes behind heritage-sensitive commercialization of the heritage products. See the toolkit here.Here are some interesting case studies from India and around the world.

On February 1, we are organising an online symposium on Community Heritage, Marketing and IP protection. On February 2, we are organising a webinar on IP, ICH and Sustainable Development. On February 3, we are organising a webinar on Promoting Heritage Products and Cultural Tourism and the role of geographical indications. Please click here to register for the February 1 symposium. Please click here to register for the February 2 and 3 webinars. After registering, you will receive a confirmation email containing information about joining the online events.

This research project, Heritage Sensitive Intellectual Property and Marketing strategies: India (HIPAMS - INDIA), is funded by the British Academy's Sustainable Development Programme, supported under the UK Government's Global Challenges Research Fund 2018-2021.